Privacy Policy

Last Updated: January 1, 2025

This Privacy Policy describes how PrideRX, including its owners and affiliates (collectively “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects information provided through the PrideRx website located at priderx.com (the “Site”). By using the Site, you accept the practices outlined in this Privacy Policy and our Terms of Use. If you do not agree with these practices, please refrain from using the Site.

For California residents, please review our California Privacy Notice.

About the Site

The Site collects information to provide services and improve user experiences. Examples include:

  • Checking and comparing medication prices.
  • Offering discounts, promotions, and pharmacy coupons.
  • Facilitating a free three-month subscription to HereTV.

Categories of Information We Collect

We collect various types of information depending on your use of the Site:

Information You Provide Directly

  • Medication Information: Names, dosages, and other details.
  • Purchase Information: Details of your transactions.
  • Geographic Data: Location, zip code, city, and street address (with your permission for precise geo-location).
  • Preferences: Settings or choices you make.
  • Customer Service Communications: Emails or inquiries sent to us.

Information Collected Automatically

  • Usage Data: Features used, content viewed, and interaction timestamps.
  • Technical Information: Device type, operating system, IP address, and browser details.
  • Cookies and Tracking Tools: Data collected using cookies, web beacons, or similar technologies (see Cookies and Similar Tools below).

We use  Google Analytics to analyze Site usage. For more details on Google’s practices, visit Google’s Privacy Policy.

How We Use the Information

The information we collect is used for:

  • Operating the Site and delivering requested services.
  • Personalizing your experience based on preferences and location.
  • Improving our products, services, and Site functionality.
  • Sending marketing communications (with opt-out options).
  • Providing customer support and account management.
  • Detecting and preventing fraud or misuse of the Site.
  • Conducting analytics and generating aggregated reports.

Where permitted by law, we may combine information collected from you or third parties and use de-identified data for any lawful purpose.

How We Share Information

We may disclose information to:

  • Service Providers: Pharmacies, doctors, and partners supporting our services.
  • Marke’ting Partners: Third parties delivering promotional content (with opt-out options).
  • Legal Authorities: To comply with legal obligations, protect rights or safety, or respond to lawful requests.
  • Corporate Transactions: As part of mergers, acquisitions, or other business transitions.

Note: We will not share text messaging opt-in data or consent with third parties.
We may share aggregated, non-identifiable information with third parties for analysis or other purposes.

Information Security

We take reasonable steps to protect your personal information, including encryption via Secure Sockets Layer (SSL) for data in transit. However, no system is entirely secure, and we cannot guarantee complete security. Communications sent via email are not encrypted, so please exercise caution.

Your Choices

  • Marke’ting Opt-Out: You can unsubscribe using the link in marketing emails or contact us at support@priderx.com
  • Do Not Track: The Site does not currently respond to “do not track” signals. For more information, visit All AboutDo Not Track.

Information About Minors

The Site is intended for adults and does not knowingly collect information from individuals under 18. If you believe a minor has provided information, please contact us immediately.

Retention

We retain personal information as required by law or our internal policies. To update or request deletion of your information, contact us at support@priderx.com.

Access from Outside the U.S.

If you access the Site from outside the United States, your information may be transferred to and processed in the U.S., which may have different privacy laws than your jurisdiction.

Cookies and Similar Tools

We use cookies and similar technologies to enhance your experience on the Site. Cookies store information such as location, preferences, and browsing activity. You can disable cookies in your browser settings, but this may limit Site functionality.

Changes and Updates

We may update this Privacy Policy periodically. The “last updated” date at the top reflects the most recent changes. Continued use of the Site after changes constitutes acceptance of the updated Privacy Policy.

Contact Us

For questions or concerns, contact us at: